Market research, determination of targets and major actions, definition of objectives and KPIS, design of a retro-planning schedule...
Editorial planning, community management, content creation, translations, sponsorship...
Websites and digital tools
Audit and creation of websites, webinars, e-learning, mobile applications, search engine optimization via Search Engine Optimization (SEO) and Search Engine Advertising (SEA)...
Digital marketing campaigns
Programmatic, displays, banners and media buying, affiliate marketing, e-mailing, contests, partnerships...
Storytelling and editorial content...
Photos, videos, UX design, art direction...
Ambassador, content creation, blog trip, report, event...
Market, media and reputation monitoring, qualitative and quantitative analysis of results...
Among our proudest achievements
Mission : To highlight the airline's new partnership with TGV Air by teaming up with one of France's most renowned travel influencers and creating a special "TGV Air" viral video with him, featuring his journey and arrival in Canada
- 6 Instagram publications + several Stories + 2 Facebook posts + 1 LinkedIn post
- More than 1,200,000 people reached across all social networks
- More than 1,000,000 impressions and comments on Instagram
Mission : Development of a partnership with Quiksilver, France's leading surfing brand, which shares Australia's values and has initiated an original, integrated promotion combining surfing, adventure and road trips, also involving commercial partners.
- 23% of our target audience in France saw the campaign
- 9.7 million euros in advertising equivalent
- 151K unique visitors to the dedicated page
- 1 Innovation Trophy for the mobile application
- +181% sales for TO partner
Mission : Article Onze collaborated with Italy during the confinement to develop a campaign focused on two themes: gastronomy and humor on social networks to increase Italy's visibility. Four influencers reproduced traditional and creative recipes by making video content, and web users voted for the best recipe.
- 1M users saw the campaign on Facebook
- 200,000 impressions on Instagram
- 40,000 likes on Facebook
Mission : Article Onze supported the Ville Impériale brand in the strategic and graphic redesign of the villeimpériale.com website, rethinking it to make it more attractive to French and international visitors, with a much stronger SEO.
- 13.7 average number of pages viewed per visit
- 7min40 average visit time
- x2.3 speed of engagement on social networks
Mission : Organization of a happening at Saint-Lazare station with Quebec celebrity Cœur de Pirate, to reinforce Montreal's image as a creative city.
- 3.5Mpeople discovered the operation via the media
- 3M subscribers reached by 6 influencers and 100 Instagram posts
- 50 journalists & influencers
- 1 Grand Prix for External Communication
Mission: For Air Transat's 30th anniversary, Article Onze recommended digitizing their airport operation "gifts were offered to travelers on the baggage carousel" with a special contest for Facebook. Article Onze developed a unique customized application: the magic carpet. For one week, users had to log on to the app and click on as many gifts as possible in 1 minute.
- 18,000 participants in the game
- A purely organic campaign
Mission : To position Thailand to a wider target audience and present new faces and landscapes of Thailand beyond the traditional tours, A11 created an online training course to educate the tourism industry in partnership with Thai Airways.
- 600 qualified experts (agencies and tour operators)
- 5K Opt-in contacts received the newsletter promoting the E-learning course
Mission : To take up media space with the emerging podcast format, during the period of lockdown linked to the Covid-19 crisis, in order to keep inspiring and remain in the "state of mind" of the French for their future travel plans.
- 4,400 listens via the different listening platforms in just one month
- 70 to 100 daily downloads
- 4 Instagram Stories to promote the podcast on Alex Vizeo's account, with 85K followers
Mission : To promote La Compagnie's "Relax Onboard" wellness offer through a two-part PR & Influence operation: an intimate morning meeting in collaboration with the Caudalie boutique at the Carrousel du Louvre, followed by a truly immersive experience on board the aircraft.
- 15 journalists and influencers attending
- 20 top media coverage
- +€500K advertising equivalent
- +50 posts and Stories on Instagram
NYC & Company
“In the time we have worked with Article Onze, the agency has been extremely successful in raising the profile of New York City throughout the travel industry and in the consumer and trade media. Their proactive strategies have helped maximize travel trade and public relations opportunities to showcase the best of what the City’s five boroughs have to offer. In addition, Article Onze has helped expand NYC & Company’s social media presence in the market, providing a new channel to communicate our message in a thoughtful and compelling way. Article Onze has done an excellent job.”
FRED DIXON, CEO
With Article Onze we found a local agency partner that assists Tourism Australia in marketing the destination in conjunction with trade and media partners and helps us to maximize our promotional opportunities in France. Article Onze has excellent skills in the digital and social media area. The The team is dedicated to servicing our account and we value their strategic insights and the great partnership we have.”
EVA SELLER, Regional General Manager Continental Europe
“To be demanding means to show interest, which is demonstrated by Article Onze's daily work with our company. The digital transformation of our businesses leads us to be more responsive and innovative, which we ask our partners to do in return. With success here today, let us continue to work joyfully!”
ANDRÉ BARBÉ, General Manager
“Article Onze has been helping us with our press relations strategies in France and Europe for four years. In addition to being friendly, the team is competent, professional and has a lot to offer. Our results are constantly increasing and we have always been able to count on the agency's availability, responsiveness and ability to listen to us .The work is done with enthusiasm, rigor and creativity. We are delighted with our collaboration.
MARIE-XAVIÈRE HOCQUEMILLER,Marketing-Communication & Digital Director
Mövenpick Hotels & Resorts
We were very quickly aware of Article Onze’s service quality and we have made the decision to hire the agency for our Media Relations. Article Onze has an original and professional approach with a constant concern to improve and find solutions to face the challenges of our industry. Our communications with Article Onze are optimal and based on a mutual confidence which is rare nowadays…
FRANCIS BERTRAND, Vice-President International Sales
“Article Onze Tourisme has been representing Baden-Württemberg as its PR & digital agency in France since 2017. Article Onze Tourisme has been our successful gateway to the French market, as well as a valuable partner for years. The entire team has been developing the promotion of our destination with great success, among Media and customers. Their profound market knowledge has become indispensable to our day-to-day operations. Sandrine Ledru and her very professional and creative team have developed very successful campaigns during our cooperation.”
ANNA WAGNERSales & Marketing Manager CH, AT, NL, BE & FR, Baden-Württemberg
For several years now, the ENIT – Italian National Tourist Office, Paris Delegation, has been working with the agency Article Onze, to which we have entrusted numerous missions in the different sectors of press relations, social networks and design. From the organization of press conferences, the support for campaigns on social networks to the conception and realization of communication campaigns, eachmission has confirmed the professionalism, the know-how and the talent of the teams. Always attentive, available and reactive, the collaborators of Article Onze have often been a source of inspiration. So much that the communication campaigns created ad hoc for the French market have been adapted into corporate worldwide campaigns at the request of our headquarters ENIT Rome”
FEDERICA GALBESIManager ENIT Paris