Image audit, determination of targets and major actions, drafting of key messages, definition of objectives and KPIs, development of a retro-planning schedule...
Writing, design and distribution of press kits, press releases, news flashes, newsletters...
Journalist and influencer relations
Proactive pitches, management of incoming requests, organization of interviews...
Organization, management and follow-up of press conferences, press trips & blog trips, one-to-one journalists, themed breakfasts, site visits...
Influence and VIP
Ambassadors, content creation, reports, competitions, invitations to events, etc.
Finding opportunities, negotiation, implementation...
Definition of messages and language, training in public speaking
Risk assessment, advice & management, media and market watch, image reconstruction
Monitoring & reporting
Qualitative and quantitative impact analysis, reputation, market and media monitoring, assessments
Among our proudest achievements
Mission: As part of the latest "It's time for New York City" campaign, Article Onze deployed a 360° communications plan including a press conference at an exclusive venue, the Cheval Blanc luxury hotel.
- 11 years of collaboration with New York City Tourism + Conventions
- 65 journalists, influencers and opinion leaders present at the press conference
- 1.2 million generated by the advertising equity method
Mission: Stéphane Plaza immobilier is a national network of real estate agencies with over 700 franchised branches throughout France. Since 2015, Article Onze has been supporting the brand's communications and media relations, as well as its media coverage, by highlighting its values: human encounters, listening, caring, speaking the truth and providing tailor-made support for life projects.
- 9 years of trust and support hand in hand with the Stéphane Plaza immobilier network
- +850 impressions per year
- +14 million € in advertising equivalent per year
Mission : Article Onze was a pioneer in press relations for a business law firm when it worked with Skadden Arps alongside Pierre Servan-Schreiber.
The 8 years we've been working together have been rich and exciting: organizing themed roundtables, deciphering complex, topical financial transactions, one-to-one meetings, monitoring annual rankings of business law firms...
Organization of a press conference followed by interviews and a tour of the latest Vistajet aircraft, leader in business aviation.
- 230K€ advertising equivalent
- 7.9M people reached
- 20 spin-offs, including one on TV
Mission: Jardins, jardin is a major celebration of plants, urban gardening and nature in the city, held every year in early June in the heart of a majestic and historic Parisian landmark: the Tuileries Gardens! Since 2015, Article Onze's mission has been to support the event's media coverage in order to optimize media coverage, perpetuate and develop the reputation and image of Jardins, jardin while strengthening links with journalists and influencers; and deploying media partnerships (TV, radio and print media).
- 9 years of trust and close collaboration with the 4 founders of Jardins, jardin
- 440 accredited journalists and influencers
- +210 press clippings (print, radio and TV)
- +650,000 in advertising equivalence
Mission : Viquel is a 74-year-old family-owned French SME, leader in the manufacture of school and office supplies. A11 supports Viquel in its media relations strategy, adapting to changes in the sector and consumer demands (concentration of competitors, dematerialization, search for eco-responsible products, etc.).
- Viquel is a long-standing A11 customer. It's a relationship of trust that has lasted for 20 years.
- Since the beginning of our mission, we have counted no less than a hundred audiovisual spin-offs.
Mission: Article Onze has been in charge of Limagrain's press relations for more than 8 years. Press conferences, inaugurations, partnership signings, site visits (...): there are plenty of initiatives to raise the profile of this international seed group owned by 1,300 farmers, the 4 th largest seed company in the world.
Highlights 2022 :
- 601 press coverage
- 51,601,718 opportunities to see (or people reached)
- 3,651,504 € of advertising equivalent generated
Mission : Air Transat - in partnership with ADP group - enabled 45 children from the Petits Princes association to meet Santa Claus on board an Airbus specially chartered for the occasion. Article Onze was responsible for the media coverage of this highly successful human adventure.
- 1 journalist and 1 influencer were exclusively invited on board
- 1 TV report on M6 in the 12.45 news program
- 8.7 million contacts potentially reached
Mission: Organization of a press conference announcing the anniversary in the legendary Le Train Bleu restaurant, with a view of the SNCF Voyages Italy train, decorated in the event's colors, as well as an exceptional press trip aboard the train.
- +500 000 € in equivalent advertising value
- 50 journalists
- 16 M readers
Article Onze has been with us for many years, while our company has grown rapidly in France and gained a good reputation. The Article Onze teams have always understood our needs, our objectives, the communication constraints inherent in our business, and given us access to the right contacts. Our collaboration is always efficient but also very pleasant, which is an important asset in the consulting business.
PIERRE SERVAN-SCHREIBER, Associate Lawyer
NYC & COMPANY
“In the time we have worked with Article Onze, the agency has been extremely successful in raising the profile of New York City throughout the travel industry and in the consumer and trade media. Their proactive strategies have helped maximize travel trade and public relations opportunities to showcase the best of what the City’s five boroughs have to offer. In addition, Article Onze has helped expand NYC & Company’s social media presence in the market, providing a new channel to communicate our message in a thoughtful and compelling way. Article Onze has done an excellent job.”
Fred Dixon, CEO
We entrusted Article Onze with Thélem assurances'. The results are very tangible: our visibility, particularly in the business and trade press in our sector of activity, has increased significantly. Moreover, the values we share in this collaboration are essential to me: trust and simplicity in relationships, advice and responsiveness. In short: real support.
Nathalie Rojo, Communications Director
Association votre École chez vous
The association Votre Ecole Chez Vous runs a school (from primary to final year) enabling pupils (200 in the Paris region), too handicapped to attend normal schooling, to receive a complete, free education at home. Article Onze coordinates the efforts of the Viquel company to provide us with an invaluable annual financial contribution.
FRANCIS SLABODSKY, Director
Article Onze organized the Forum DEPTOUR for 3 years in a row, for “Tourisme & Territoires, which became ADN Tourisme. The Forum is the annual meeting of the tourism destinations, press attachés and journalists from the media specialized in tourism. A professional and reactive team accompanied us for this event which brought together nearly 250 journalists and 100 destinations. Listening, creative and anchored in the world of bloggers are the qualities we appreciated with Article Onze.”
VÉRONIQUE BRIZON, General Manager
La Compagnie Boutique Airline
Article Onze Tourisme has been helping us with our press relations in France for 4 years now. We appreciate their knowledge of the market and journalists, as well as their responsiveness and professionalism. A partner we can trust at all times.
ANNE CRESPO, Head of Marketing & Communications