Tourism
Marketing &
Sales
Representation

Mission:

In a post-pandemic strategy, we implemented a 360° campaign for NYC Tourism in partnership with Havas Voyages, in order to increase qualified traffic and the number of nights thanks to a new “New York” brand communication “City is now” (“It’s time for New York”)

Highlights:

• JC Decaux display throughout France
• Press conference with 50 journalists
• + 68% in sales vs 2019

Mission:

A 360° marketing campaign in collaboration with BHV Marais to highlight the diversity and colors of Australian nature, in the windows of the Department Store as well as inside, reinforced by media partnerships and travel influencers. An airline partner (Singapore Airlines) also joined the campaign to optimize conversions.

Highlights:

• €182.2K in advertising equivalent
• 10.2M people reached
• 14 press coverage

Mission: Article Onze organized a joint workshop for the national tourist offices of Denmark, Iceland, Finland, Norway and Sweden who joined forces. This workshop had the particularity of having to be as sustainable and responsible as possible.

Highlights:

• + 100 registered and meetings organized in advance
• 8 press coverage in major media
• A plastic-free event

Mission:

Since 2018, Article11 has been supporting Anantara The Pam Dubai Resort in its business development with tourism professionals in France and French-speaking Switzerland

Highlights:

• 10 B2B events & 4 training sessions for TO reservations departments
• 8 famtrips in 2022
• 9 inclusions in TO brochures

Mission:

As part of Air Caraibes' 15th anniversary of transatlantic flights between mainland France and the West Indies, A11 assisted Air Caraibes in managing and organizing their festive evening for journalists, VIP clients, TOs and employees. A variety of events were organized to complement the artists' performances, cocktails and culinary workshops, including a 1,000 balloon release at midnight over the assembly hall, Polaroid souvenirs and a stand-up show.

Highlights

• 1.3K tourism professionals gathered
• 30 influencers and journalists present at the event

Mission:

Organisation of a familiarisation trip to Qatar for CEOs of major tour operators

Highlights:

• 7 major French decision-makers invited to discover the destination
• 1 Qatar production launched or developed by all the invited partners
• 100 completions of the Qatar e-learning programme by the sellers

Mission:

To promote the new direct route with Air France Paris/Tenerife, we developed a partnership with Perfect Stay, a B2B operator. Several inspirational and branding campaigns were carried out on the La Collection Air France website, to win high-end customers and prospects, with the aim of conversion and visibility for the line.

Highlights:

• 106.4K people reached
• + 56% increase in sales over the period
• > > average basket by 13 points

Mission :

For the first time, Article Onze Tourisme has organized workshops for the Algarve in Paris and Lyon, with the aim of increasing the number of French tourists visiting the Algarve throughout the year, and attracting the interest of different target groups: tour operators, travel agencies, journalists and, for the first time, with a focus on MICE. From the choice of venue, the invitation, the entertainment, the registration process, the follow-up...

Highlights:

• 160 participants on the 2 events
• 20 members had the opportunity to present their products
• 98% satisfaction rate of the partners