Tourism
Marketing &
Sales
Representation

Article Onze, as the global representative of a destination, a hotel sales representative or as part of a one-off assignment, develops leisure and MICE sales and marketing strategies for all players in the tourism industry.

Our clients : French and international destinations, distributors, entertainment, leisure and travel technology companies, cultural venues, accommodation, transport...

Missions

Strategic planning

Market research, positioning, definition of targets, key actions, KPIs and objectives, creation of retroplanning...

Sales development / trade marketing

Sales calls, sales missions, sales challenges, roadshows, training courses, webinars, e-learnings, famtrips...

Communication campaigns

Advertising, co-branding, media buying, email campaigns, competitions, partnerships...

Digital marketing & social networks

Community management, sponsoring, website audit and creation, mobile applications, search engine optimization (SEO & SEA), affiliate marketing...

Press relations

Journalists, influencers and VIPs relations, communication media, crisis communication, media training...

Events and trade shows

Organization, logistics, negotiation with suppliers, invitations, coordination, support on D-day...

Brand platform

Visual identity, editorial guidelines, brand content...

Monitoring and reporting

Market, media and reputation monitoring, qualitative and quantitative analysis of results, assessments...

Among our proudest achievements

Perspective rue à New-York City avec le Chrysler building et un ciel bleu. Client d'Article Onze

360° Campaign for NYC x Havas Voyages

Uluru en Australie client d'Article Onze

360° campaign for Tourism Australia with the BHV

Nordic countries workshop

Anantara The Palm Dubai Resort business development in France

Festive event for Air Caraïbes

Vue de Doha depuis le musée des arts islamiques client d'Article Onze

Famtrip Qatar Tourism

Tenerife x Perfectstay AF collection

Plage d'Algarve au Portugal client d'Article Onze

Algarve workshop MICE

Mission:

In a post-pandemic strategy, we implemented a 360° campaign for NYC Tourism in partnership with Havas Voyages, in order to increase qualified traffic and the number of nights thanks to a new “New York” brand communication “City is now” (“It’s time for New York”)

Highlights:

JC Decaux display throughout France
Press conference with 50 journalists
+ 68% in sales vs 2019

Mission:

A 360° marketing campaign in collaboration with BHV Marais to highlight the diversity and colors of Australian nature, in the windows of the Department Store as well as inside, reinforced by media partnerships and travel influencers. An airline partner (Singapore Airlines) also joined the campaign to optimize conversions.

Highlights:

€182.2K in advertising equivalent
10.2M people reached
14 press coverage

Mission: Article Onze organized a joint workshop for the national tourist offices of Denmark, Iceland, Finland, Norway and Sweden who joined forces. This workshop had the particularity of having to be as sustainable and responsible as possible.

Highlights:

+ 100 registered and meetings organized in advance
8 press coverage in major media
A plastic-free event

Mission:

Since 2018, Article11 has been supporting Anantara The Pam Dubai Resort in its business development with tourism professionals in France and French-speaking Switzerland

Highlights:

10 B2B events & 4 training sessions for TO reservations departments
8 famtrips in 2022
9 inclusions in TO brochures

Mission:

As part of Air Caraibes' 15th anniversary of transatlantic flights between mainland France and the West Indies, A11 assisted Air Caraibes in managing and organizing their festive evening for journalists, VIP clients, TOs and employees. A variety of events were organized to complement the artists' performances, cocktails and culinary workshops, including a 1,000 balloon release at midnight over the assembly hall, Polaroid souvenirs and a stand-up show.

Highlights

1.3K tourism professionals gathered
30 influencers and journalists present at the event

Mission:

Organisation of a familiarisation trip to Qatar for CEOs of major tour operators

Highlights:

7 major French decision-makers invited to discover the destination
1 Qatar production launched or developed by all the invited partners
100 completions of the Qatar e-learning programme by the sellers

Mission:

To promote the new direct route with Air France Paris/Tenerife, we developed a partnership with Perfect Stay, a B2B operator. Several inspirational and branding campaigns were carried out on the La Collection Air France website, to win high-end customers and prospects, with the aim of conversion and visibility for the line

Highlights:

106.4K people reached
+ 56% increase in sales over the period
> > average basket by 13 points

Mission :

For the first time, Article Onze Tourisme has organized workshops for the Algarve in Paris and Lyon, with the aim of increasing the number of French tourists visiting the Algarve throughout the year, and attracting the interest of different target groups: tour operators, travel agencies, journalists and, for the first time, with a focus on MICE. From the choice of venue, the invitation, the entertainment, the registration process, the follow-up...

Highlights:

160 participants on the 2 events
20 members had the opportunity to present their products
98% satisfaction rate of the partners

Client testimonies

TOURISM AUSTRALIA

With Article Onze, we've found a local agency partner that helps Tourism Australia market the destination in collaboration with trade and media partners, and helps us maximize our promotional opportunities in France. Article Onze provides not only excellent digital and social media skills, but also, and above all, good media and trade relations - a vital part of our business. The team's dedication to our account is very high, and we appreciate their strategic vision and the excellent partnership we have.

Eva Seller, Regional General Manager Europe

Air Caraïbes

Le nombre d’années passées à travailler avec Article Onze témoigne en toute simplicité de la satisfaction générale d’Air Caraïbes : une équipe professionnelle, à l’écoute des attentes et contraintes de son client, au relationnel irréprochable, faisant preuve de polyvalence, de disponibilité, de passion sur n’importe quelle problématique confiée et d’un savoir-faire dans l’ensemble des domaines d’intervention (secteur tourisme, événementiel, partenariats, relations publiques…).

CÉLIA JOACHIM, Responsable Marketing & Communication

Anantara Hotels, Resorts & Spas Abu Dhabi

je tiens à remercier Article Onze pour son approche professionnelle de notre demande de représentation des hôtels Anantara Abu Dhabi en France. Leur équipe va au-delà de leur mission contractuelle. Ils ont mis toute leur énergie à promouvoir nos hôtels et ils ont représenté et continuent de le faire de la manière la plus efficace. En raison de leur connaissance du marché, nous leur avons demandé de s’occuper également de l’activation RP et d’organiser les visites de nos hôtels par des médias français haut de gamme. Nous sommes fiers d’être affiliés à Article Onze.

WAEL SOUEID, Former Area General Manager

Office de tourisme de Norvège en France

Je ressens comme un privilège d’avoir eu l’occasion de travailler avec l’agence Article Onze. Rarement j’ai rencontré une équipe de cette envergure possédant une parfaite connaissance du domaine du tourisme. Pour décrire cette agence j’utiliserai les mots suivants : créativité, efficacité et réactivité. De plus ils sont à l’écoute, ils sont toujours joignables et ils s’engagent à fond. Vous envisagez une collaboration avec Article Onze ? Je vous dis oui, allez-y. Professionnalisme et compétence garantis !

TOVE ELIASSEN, Directrice

Greater Miami Convention & Visitors Bureau

Le Greater Convention & Visitors Bureau de MIAMI est représenté en France et en Belgique par Article Onze tourisme depuis 2012. Nous travaillons en étroite collaboration pour assurer la promotion du Tourisme de la ville de Miami and the Beaches en France. Nous avons toujours été très satisfaits de la grande qualité des prestations fournies, du professionnalisme et de l’attitude très pro-active de l’agence. L’équipe d’Article Onze Tourisme est toujours disponible et réactive.

JUDITH PATRÓN-FERNANDEZ, Former Director of Sales Europe

Turismo de Tenerife

Article Onze représente Tenerife sur le marché français depuis presque trois ans, et dès le début de notre collaboration, l’agence a su s’adapter à notre demande sur le marché français aussi bien concernant la promotion auprès du secteur professionnels du tourisme ainsi que les médias. Une grande équipe humaine composée de grands spécialistes du tourisme !

NIEVES PERDOMO PERERA, Coordinatrice pour la France et la Belgique