Press & Public
Relations

Mission: As part of the latest "It's time for New York City" campaign, Article Onze deployed a 360° communications plan including a press conference at an exclusive venue, the Cheval Blanc luxury hotel.

Highlights

• 11 years of collaboration with New York City Tourism + Conventions
• 65 journalists, influencers and opinion leaders present at the press conference
• 1.2 million generated by the advertising equity method

Mission : Article Onze was a pioneer in press relations for a business law firm when it worked with Skadden Arps alongside Pierre Servan-Schreiber.

Highlights :

The 8 years we've been working together have been rich and exciting: organizing themed roundtables, deciphering complex, topical financial transactions, one-to-one meetings, monitoring annual rankings of business law firms...

Mission:
Organization of a press conference followed by interviews and a tour of the latest Vistajet aircraft, leader in business aviation.

Highlights:

• 230K€ advertising equivalent
• 7.9M people reached
• 20 spin-offs, including one on TV

Mission : Jardins, jardin is a major celebration of plants, urban gardening, and nature in the city, held every year in early June in the heart of a majestic and historic Parisian location! Since 2015, Article Onze's mission has been to support the event in its media coverage in order to optimize media coverage, sustain and develop the reputation and image of Jardins, jardin while strengthening ties with journalists and influencers, and deploying media partnerships (TV, radio, and print media).

Highlights:

• 9 years of trust and close collaboration with the 4 founders of Jardins, jardin
• 440 accredited journalists and influencers
• +210 press clippings (print, radio and TV)
• +650,000 in advertising equivalence

Mission : Viquel is a 74-year-old family-owned French SME, leader in the manufacture of school and office supplies. A11 supports Viquel in its media relations strategy, adapting to changes in the sector and consumer demands (concentration of competitors, dematerialization, search for eco-responsible products, etc.).

Highlights:

• Viquel is a long-standing A11 customer. It's a relationship of trust that has lasted for 20 years.
• Since the beginning of our mission, we have counted no less than a hundred audiovisual spin-offs.

Mission: Article Onze has been in charge of Limagrain's press relations for more than 8 years. Press conferences, inaugurations, partnership signings, site visits (...): there are plenty of initiatives to raise the profile of this international seed group owned by 1,300 farmers, the 4 th largest seed company in the world.

Highlights 2022 :

• 601 press coverage
• 51,601,718 opportunities to see (or people reached)
• 3,651,504 € of advertising equivalent generated

Mission : Air Transat - in partnership with ADP group - enabled 45 children from the Petits Princes association to meet Santa Claus on board an Airbus specially chartered for the occasion. Article Onze was responsible for the media coverage of this highly successful human adventure.

Highlights:

• 1 journalist and 1 influencer were exclusively invited on board
• 1 TV report on M6 in the 12.45 news program
• 8.7 million contacts potentially reached

Mission: Organization of a press conference announcing the anniversary in the legendary Le Train Bleu restaurant, with a view of the SNCF Voyages Italy train, decorated in the event's colors, as well as an exceptional press trip aboard the train.

Highlights

• +500 000 € in equivalent advertising value
• 50 journalists
• 16 M readers